The Gruen Transfer: Season 2

The Gruen Transfer is hosted by Wil Anderson, and features advertising industry regulars Todd Sampson and Russel Howcroft. Amanda Duthie, Head of Arts, Entertainment and Comedy said; “We are excited about the success of The Gruen Transfer. Not only because it’s an original Australian concept, but that it has worked on TV, as well as online. The video mashups has been phenomenal.”

Andrew Denton from Zapruder’s other films said, “We are thrilled to be given a crack at a second series, as, in some ways, it feels like we’ve only just begun to explore the extraordinary world of advertising and its ways of persuasion. “We are also looking forward to handing out more impossible advertising challenges to the industry, such as making Sam Newman a spokesman for women’s rights, or selling nuclear reactors as the must-have facility for your town”. "Series 1 was a ratings phenomenon for ABC TV with an average audience of 1.2 million viewers, with an excess of over 100,000 downloads and streams on the web. Based on an original Australian concept, the format is currently being optioned in 7 key territories around the world include the US, UK and France, with deals being negotiated in many other territories